Thinking through and developing a clear, concise elevator pitch for yourself, your business or product is a valuable exercise. Recently I spent time re-thinking my pitch and how it could better reflect my experience, creativity and ability.
Out of curiosity I did a Google search to see what was out there and might be of some use. As expected, there are many articles written by business speakers, PR professionals and venture capital experts on the ins and outs of an elevator pitch. One tool, however, stood out as an effective conversation starter for anyone interested in developing or re-thinking their pitch. Not too surprisingly it was developed by Harvard Business School and can be found here.
Spend 30 minutes working through the five steps in the HBS elevator pitch builder. It’s a great way to examine and refine your pitch to increase its effectiveness.
Just don’t hit the backspace button – it will delete ALL you hard work! I know, my first pitch disappeared into the ether…
Here I Write 